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“Within the conglomeration of different skin tones within my family, the lighter is still perceived as the better. This manifestation of prejudice is termed colourism, first coined by African American civil right activist Alice Walker as the “prejudicial or preferential treatment of same-race people based solely on their colour”.[1] The colonial fabrication of colourism is pervasive and still impacts the perception of Brown and Black people today. A lighter complexion will possess an increased likeability and desirability in society.”

— Sacha Celine Verheij, Skin Mutts

[1] Egbeyemi, A. (2019). Shedding Light on Colorism: How the Colonial Fabrication of Colorism Impacts the Lives of African American Women. Journal of Integrative Research & Reflection2(2), 14-25.

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